This tool will help you evaluate your organization’s market research maturity level.
- Estimated time required: 3 hours
- Skills required: Microsoft Excel (basic)
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Market Research Playbook
This tool can be used alone, but it’s also part of the comprehensive Market Research Playbook. It provides step-by-step planning guidance while also helping you utilize more than 25 downloadable tools from the popular AMA Marketer’s Toolkit library.
This tool is powered by Demand Metric.