A tool to evaluate mobile initiatives based on brand promotion quality, lead quality, and cost.
- Estimated time required: 2 hours
- Skills required: Microsoft Excel (basic)
Get Full Access to This Resource With AMA Membership
![](https://www.ama.org/wp-content/uploads/2022/10/Marketing-Communications-Playbook-Website-Card-v2.png?w=620&resize=620%2C466)
Marketing Communications Playbook
This tool can be used alone, but it’s also part of the comprehensive Marketing Communications Playbook. It provides step-by-step planning guidance while also helping you utilize more than 30 downloadable tools from the popular AMA Marketer’s Toolkit library.
This tool is powered by Demand Metric.
![](https://www.ama.org/wp-content/uploads/2021/01/marketing_communications_playbook.jpg?resize=1024%2C724)
Marketing Communications Plan Playbook
This tool can be used alone, but it’s also part of the comprehensive Marketing Communications Plan Playbook. It provides organizational step-by-step instructions while also helping you utilize more than 30 downloadable tools from the popular AMA Marketer’s Toolkit library.
This tool is powered by Demand Metric.