A template to document your strategic marketing objectives, initiatives, measures and targets for the next 12-18 months.
- Estimated time required: 2 hours
- Skills required: Microsoft Excel (basic)
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Marketing Strategy Playbook
This tool can be used alone, but it’s also part of the comprehensive Customer Engagement Playbook. It provides organizational step-by-step instructions while also helping you utilize 15 downloadable tools from the popular AMA Marketer’s Toolkit library.
This tool is powered by Demand Metric.