A template to document your strategic marketing objectives, initiatives, measures and targets for the next 12-18 months.
- Estimated time required: 2 hours
- Skills required: Microsoft Excel (basic)
Get Full Access to This Resource With AMA Membership
Marketing Strategy Playbook
This tool can be used alone, but it’s also part of the comprehensive Marketing Strategy Playbook. It provides step-by-step planning guidance while also helping you utilize 15 downloadable tools from the popular AMA Marketer’s Toolkit library.
This tool is powered by Demand Metric.