A self-assessment of marketing and business alignment in six key areas: communication, competency-value measurement, governance, partnership, systems and technology, and human resources.
- Estimated time required: 2 hours
- Skills required: Marketing Analysis
Get Full Access to This Resource With AMA Membership
Marketing Strategy Playbook
This tool can be used alone, but it’s also part of the comprehensive Marketing Strategy Playbook. It provides step-by-step planning guidance while also helping you utilize 15 downloadable tools from the popular AMA Marketer’s Toolkit library.
This tool is powered by Demand Metric.