A self-assessment of marketing and business alignment in six key areas: communication, competency-value measurement, governance, partnership, systems and technology, and human resources.
- Estimated time required: 2 hours
- Skills required: Marketing Analysis
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Marketing Strategy Playbook
This tool can be used alone, but it’s also part of the comprehensive Customer Engagement Playbook. It provides organizational step-by-step instructions while also helping you utilize 15 downloadable tools from the popular AMA Marketer’s Toolkit library.
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