This strategy scorecard will help you identify and document your market research objectives for the next 12-18 months.
- Skills required: Microsoft Excel (basic)
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Market Research Playbook
This tool can be used alone, but it’s also part of the comprehensive Market Research Playbook. It provides organizational step-by-step instructions while also helping you utilize more than 30 downloadable tools from the popular AMA Marketer’s Toolkit library.
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