Market Research Firm Selection Tool - American Marketing Association

Use this tool to help you select a firm for your market research initiative.

Estimated time required: 3 hours
Skills required: Vendor selection

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Market Research Playbook

This tool can be used alone, but it’s also part of the comprehensive Market Research Playbook. It provides organizational step-by-step instructions while also helping you utilize more than 30 downloadable tools from the popular AMA Marketer’s Toolkit library.