This tool will help you evaluate your organization’s market research maturity level.
- Estimated time required: 2 hours
- Skills required: Microsoft Excel (advanced)
Get Full Access to This Resource With AMA Membership
Market Research Playbook
This tool can be used alone, but it’s also part of the comprehensive Market Research Playbook. It provides step-by-step planning guidance while also helping you utilize more than 25 downloadable tools from the popular AMA Marketer’s Toolkit library.
This tool is powered by Demand Metric.