Use our Ideal Customer Profile (ICP) Template to help you develop a fictional persona of the type of company you intend to target that would benefit the most from your products or solutions.
- Estimated time required: 2 hours
- Skills required: Microsoft PowerPoint (basic)
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Account-Based Marketing Playbook
This tool can be used alone, but it’s also part of the comprehensive Account-Based Marketing Playbook. It provides organizational step-by-step instructions while also helping you utilize more than 15 downloadable tools from the popular AMA Marketer’s Toolkit library.
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