Save Time. Plan Confidently. Make an Impact.
Your time is valuable. That’s why the Account-Based Marketing Playbook is built to give you a comprehensive strategy framework and easily editable tools to quickly bring your plan to life. This simple step-by-step guide will help you develop an account-based marketing approach and strategy.
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Includes 15+ Tools and Templates
This playbook includes access to customizable tools and templates from our popular AMA Marketer’s Toolkits including:
- ABM Capabilities Assessment
- ABM Tech Stack Report
- ABM Roles Matrix
- ABM Program Budget Template
- Ideal Customer Profile Template
- ABM Account Tiers Worksheet
- Account & Product Mapping Matrix
- Account Scoring Tool
- Buyer Persona Template
- Decision-Maker Influencer Map
- ABM Buying Committee Diagram
- ABM Content Plan Worksheet
- ABM Key Account Planning Canvas
- ABM Platform Evaluation Matrix
- ABM Campaign Planning Tool
- ABM Program Metrics Dashboard
AMA Marketer’s Toolkits
This playbook is just a piece of our AMA Marketer’s Toolkits. There are hundreds of individuals tools, templates and dashboards that can be used alone or as part of a larger strategy. They’re easy to use and built to enhance your decision-making skills.
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