Skip to Content Skip to Footer

Hypothesis Testing Tool

This template will help you test a hypothesis as part of a market research effort.

  • Estimated time required: 2 hours
  • Skills required: Market research

Get Full Access to This Resource With AMA Membership


Market Research Playbook

Market Research Playbook

This tool can be used alone, but it’s also part of the comprehensive Market Research Playbook. It provides step-by-step planning guidance while also helping you utilize more than 25 downloadable tools from the popular AMA Marketer’s Toolkit library.

This tool is powered by Demand Metric.