A template to track PR and advertising programs to determine ad spend/ad value equivalency ratios.
- Estimated time required: 4 hours
- Skills required: Competitive analysis
AMA tools are a member-only benefit. Please log in to access this download.
Not a member? Join today to get this tool, other exclusive content and a new member-only perk each week.
Marketing Communications Plan Playbook
This tool can be used alone, but it’s also part of the comprehensive Marketing Communications Plan Playbook. It provides organizational step-by-step instructions while also helping you utilize more than 30 downloadable tools from the popular AMA Marketer’s Toolkit library.
This tool is powered by Demand Metric.