Use this tool to determine your cost per impression across various communications channels.
- Estimated time required: 4 hours
- Skills required: Data analysis
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Marketing Communications Plan Playbook
This tool can be used alone, but it’s also part of the comprehensive Marketing Communications Plan Playbook. It provides organizational step-by-step instructions while also helping you utilize more than 30 downloadable tools from the popular AMA Marketer’s Toolkit library.
This tool is powered by Demand Metric.