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Advertisement Evaluation Matrix

A matrix to evaluate the effectiveness of advertising concepts.

  • Estimated time required: 2 hours
  • Skills required: Marketing analysis

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Marketing Communications Playbook

This tool can be used alone, but it’s also part of the comprehensive Marketing Communications Playbook. It provides step-by-step planning guidance while also helping you utilize more than 30 downloadable tools from the popular AMA Marketer’s Toolkit library.

This tool is powered by Demand Metric.