An analysis tool to evaluate corporate accounts based on six key criteria: industry, company size, decision-maker, current need, opportunity size and purchase history.
- Estimated time required: 1 hour
- Skills required: Microsoft Excel, data analysis
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Account-Based Marketing Playbook
This tool can be used alone, but it’s also part of the comprehensive Account-Based Marketing Playbook. It provides step-by-step planning guidance while also helping you utilize more than 15 downloadable tools from the popular AMA Marketer’s Toolkit library.
This tool is powered by Demand Metric.