An analysis tool to evaluate corporate accounts based on six key criteria: industry, company size, decision-maker, current need, opportunity size and purchase history.
- Estimated time required: 1 hour
- Skills required: Microsoft Excel, data analysis
AMA tools are a member-only benefit. Please log in to access this download.
Not a member? Join today to get this tool, other exclusive content and a new member-only perk each week.
Account-Based Marketing Playbook
This tool can be used alone, but it’s also part of the comprehensive Account-Based Marketing Playbook. It provides organizational step-by-step instructions while also helping you utilize more than 15 downloadable tools from the popular AMA Marketer’s Toolkit library.
This tool is powered by Demand Metric.