This worksheet will help you conduct a white space analysis to identify new sales opportunities that you can sell into your existing target accounts.
- Estimated time required: 2 hours
- Skills required: Microsoft PowerPoint (basic)
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Account-Based Marketing Playbook
This tool can be used alone, but it’s also part of the comprehensive Account-Based Marketing Playbook. It provides organizational step-by-step instructions while also helping you utilize more than 15 downloadable tools from the popular AMA Marketer’s Toolkit library.
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