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The AMA Foundation is pleased to announce that Dr. V Kumar has been selected as the 2022 Parlin Award recipient!

The AMA Foundation Charles Coolidge Parlin Marketing Research Award is the oldest and most distinguished award in the field of marketing. This award is given to leading scholars and practitioners in honor of Charles Coolidge Parlin, who is considered the pioneer of marketing research.

The AMA Foundation is pleased to announce that V Kumar has been selected as the 2022 Parlin Award recipient!

Dr. V Kumar

Dr. V. Kumar (VK) is the Salvatore Zizza Professor of Marketing, Tobin College of Business at St. John’s University, NY. VK has also been honored as a Legend in Marketing through the 10-Volume Legends in Marketing series published by Sage Publications; and as the Distinguished Term Professor, and Senior Fellow, ISB, India; Chang Jiang Scholar, HUST, China; Lee Kong Chian Fellow, Singapore Management University; Fellow, Hagler Institute for Advanced Study, Texas A&M University, College Station, Texas; HUL Visiting Chair Professor, IIM Ahmedabad, Distinguished Visiting Professor, IIM Bangalore; and Distinguished Fellow, MICA, India to name a few.  Professor Kumar’s research focuses on rigor (developing new methods) and relevance (solving business problems).  He has published over 300 scholarly papers and 30 books related to Marketing and Marketing Research.  He has received over 20 Lifetime Achievement Awards in various areas of Marketing, and 25 Research and Teaching Excellence Awards. 

Professor Kumar has served as the Editor-in-Chief of the Journal of Marketing (2014-2018) and serves as the Department Editor of POM, and as the Consulting Editor of JIBS. His latest book titled: Intelligent Marketing”, demonstrates how new age technologies such as Artificial Intelligence, Internet of Things, Machine Learning, Robotics, Blockchain and Drones influence Marketing. Global Fortune 500 firms have implemented many of VK’s ideas and models which have resulted in gains of over multi-billion dollars (please click for more details: and

Professor Kumar was honored at the 2022 Summer Academic Conference. Please click here to view the award presentation at the conference.