Our mission is the advancement of marketing education. To accomplish this mission, we do a variety of activities. At the AMA educator conferences, we host socials and run special sessions on current topics in marketing education. In partnership with Pearson Prentice-Hall, we hold a competition and award the most the most innovative marketing educator in our field. We announce the winner of the award during the AMA Summer Marketing Educators’ Conference.
In order to provide our members with critical resources for their achievement, we post the call for papers and other specials relevant to academia from the journal Marketing Education Review. We also post links for Teaching Tips courtesy of The Institute for Learning and Teaching (TILT) at Colorado State University.
For more information, visit the TLSIG website. We keep our membership informed of upcoming TLSIG events, how to participate in the Pearson Prentice Hall competition, and other important news for TLSIG members.
Pearson Prentice Hall’s Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education
The Teaching and Learning Special Interest Group, in partnership with Pearson Prentice Hall and Solomon, Marshall, Stuart the authors of the Marketing: Real People, Real Choices marketing text, conducts a competition to recognize innovative excellence in marketing education.
This competition provides a forum for outstanding teachers to share their classroom innovations with colleagues from around the world. The annual winner of the Pearson Prentice Hall Solomon-Marshall-Stuart Award is honored as part of a special session at the Summer Marketing Educator’s conference, receiving a plaque and a $1,500 check from Pearson Prentice Hall.
The competition is open to any full-time marketing educator who is also a member of the American Marketing Association (AMA) and who has designed an innovative method of teaching marketing students or who has devised classroom innovation(s). (Please note that this is an individual award and not an innovation award based on a project created by multiple faculty members.) The award is not restricted to any particular marketing course. Individuals wishing to compete for the Award for Innovative Excellence should prepare an application package according to the guidelines and submit it to the Teaching & Learning Special Interest Group (SIG) chair. Submissions are reviewed by a panel of judges who evaluate the applications and select the winner.
The winner is required to register for the AMA Summer Academic Conference and make a presentation at the conference.
2017: Lauren S. Beitelspacher, Babson College
2015: Madhu Viswanathan, University of Illinois at Urbana-Champaign
Teaching and Learning Chair:
Central Michigan University
Loyola University, New Orleans
University of Windsor
Southeastern Louisiana University