Bob Lusch’s teaching interests included complex adaptive systems, marketing channels, retailing, and innovation in society. He published almost 160 articles, which were placed in top-tier and specialty journals on topics ranging from marketing institutions and planning to consumer behavior and retailing.
Following Bob’s tragic passing in 2017, The Robert Lusch Early Career Research Award was proposed to honor Bob and support scholars in the early stages of their career. Once the AMAF hits its endowment for this award we can begin honoring Bob and recognizing young scholars through the award.
Thanks for your interest in supporting the AMA Foundation’s Robert Lusch Early Career Research Award. To learn more about Bob Lusch and his legacy, please click here.
If you would like to pay by check please make your check out to the AMA Foundation and mail to:
AMA, 130 E. Randolph St., 22nd Floor, Chicago, 60601
Thank you for your gift to the AMA Foundation.