ARContribution by Sameer Deshpande, Geraldine Rosa Henderson and Guilherme Pires
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marketing
The Emerge Magazine Case focuses on issues of Market Definition and Positioning
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The AMA is pleased to announce the appointment of Dr. David W. Stewart as Vice President of
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behavior, marketing communication, market definition and structure, marketing accountability
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Marketing managers can use this product design scale to
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Evaluate the impact of the product
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we had to conceptually rework the definition and thoroughly reflect on the interplay between
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emotion occurs in the absence of a clear definition and understanding of the concept itself
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First, absence of a clear definition and common meaning of managerial relevance allows the
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By:
Shalini Bahl, George R. Milne, Spencer M. Ross, David Glen Mick, Sonya A. Grier
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Then, we offer a working definition and description of mindful consumption, followed by
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“One of the best events I’ve ever attended
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Marketing’s new definition and what it means to nonprofits
The evolution of
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By:
Peter N. Golder, Debanjan Mitra, and Christine Moorman
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It is a key force leading
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business researchers have largely given up on a general definition and framework for quality
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Over the past 30 years, Dr
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Definition and a brief history of Customer Experience (CX) and Voice of the Customer (VoC
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No refunds will be given after
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Definition and a brief history of Customer Experience (CX) and Voice of the Customer (VoC
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By:
J. Walker Smith
Marketing News
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The traditional cycle of research and marketing is one of “study, act, study
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Data precede decisions, then the impact of
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