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1-10 of about 166 results

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Ethnic Marketing

ARContribution by Sameer Deshpande, Geraldine Rosa Henderson and Guilherme Pires … marketing The Emerge Magazine Case focuses on issues of Market Definition and Positioning …

Authors: Barb King Date: 4/11/2014

David Stewart Appointed AMA’s Vice President of Publications, Journals

The AMA is pleased to announce the appointment of Dr. David W. Stewart as Vice President of … behavior, marketing communication, market definition and structure, marketing accountability …

Authors: Andy Seagram Date: 1/19/2017

2016 Hunt Maynard Award: New Product Design

Marketing managers can use this product design scale to … Evaluate the impact of the product … we had to conceptually rework the definition and thoroughly reflect on the interplay between …

Authors: Matt Weingarden, Curator Date: 9/7/2016

On Managerial Relevance

emotion occurs in the absence of a clear definition and understanding of the concept itself … First, absence of a clear definition and common meaning of managerial relevance allows the …

Authors: Bernie Jaworski Date: 3/28/2016

Mindfulness: Its Transformative Potential for Consumer, Societal, and Environmental Well-Being

By: Shalini Bahl, George R. Milne, Spencer M. Ross, David Glen Mick, Sonya A. Grier … Then, we offer a working definition and description of mindful consumption, followed by …

Authors: Shalini Bahl, George R. Milne, Spencer M. Ross, David Glen Mick, Sonya A. Grier, Sunaina K. Chugani, Steven S. Chan, Stephen Gould, Yoon-Na Cho, Joshua D. Dorsey, Robert M. Schindler, Mitchel R. Murdock, and Sabine Boesen-Mariani Date: 11/9/2016

Nonprofit Marketing Boot Camp: Philadelphia

Home Agenda Speakers Registration Hotel/Travel Sponsors … “One of the best events I’ve ever attended … Marketing’s new definition and what it means to nonprofits The evolution of …

Authors: Rebecca Rush Date: 10/29/2013

Journal Reader: A Comprehensive View of Quality and Its Implications for Managers

By: Peter N. Golder, Debanjan Mitra, and Christine Moorman … It is a key force leading … business researchers have largely given up on a general definition and framework for quality …

Authors: Peter N. Golder, Debanjan Mitra, and Christine Moorman Date: 3/30/2016

Interpreting the Voice of Your Customer - 2015 - Philadelphia

Home Agenda Speakers Registration Hotel/Travel Sponsors … Knowledge how to make all VoC … Definition and a brief history of Customer Experience (CX) and Voice of the Customer (VoC …

Authors: Clara Chun Date: 9/16/2015

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Closer to the Action

By: J. Walker Smith Marketing News … The traditional cycle of research and marketing is one of “study, act, study … Data precede decisions, then the impact of …

Authors: J. Walker Smith Date: 9/24/2015

Interpreting the Voice of Your Customer - 2015 - Chicago

Home Agenda Speakers Registration Hotel/Travel Sponsors … No refunds will be given after … Definition and a brief history of Customer Experience (CX) and Voice of the Customer (VoC …

Authors: Clara Chun Date: 5/13/2015

1-10 of about 166 results

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