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1-10 of about 166 results
ARContribution by Sameer Deshpande, Geraldine Rosa Henderson and Guilherme Pires … marketing The Emerge Magazine Case focuses on issues of Market Definition and Positioning …
Authors: Barb King Date: 4/11/2014  

The AMA is pleased to announce the appointment of Dr. David W. Stewart as Vice President of … behavior, marketing communication, market definition and structure, marketing accountability …
Authors: Andy Seagram Date: 1/19/2017  

Marketing managers can use this product design scale to … Evaluate the impact of the product … we had to conceptually rework the definition and thoroughly reflect on the interplay between …
Authors: Matt Weingarden, Curator Date: 9/7/2016  

emotion occurs in the absence of a clear definition and understanding of the concept itself … First, absence of a clear definition and common meaning of managerial relevance allows the …
Authors: Bernie Jaworski Date: 3/28/2016  

By: Shalini Bahl, George R. Milne, Spencer M. Ross, David Glen Mick, Sonya A. Grier … Then, we offer a working definition and description of mindful consumption, followed by …
Authors: Shalini Bahl, George R. Milne, Spencer M. Ross, David Glen Mick, Sonya A. Grier, Sunaina K. Chugani, Steven S. Chan, Stephen Gould, Yoon-Na Cho, Joshua D. Dorsey, Robert M. Schindler, Mitchel R. Murdock, and Sabine Boesen-Mariani Date: 11/9/2016  

Home Agenda Speakers Registration Hotel/Travel Sponsors … “One of the best events I’ve ever attended … Marketing’s new definition and what it means to nonprofits The evolution of …
Authors: Rebecca Rush Date: 10/29/2013  

By: Peter N. Golder, Debanjan Mitra, and Christine Moorman … It is a key force leading … business researchers have largely given up on a general definition and framework for quality …
Authors: Peter N. Golder, Debanjan Mitra, and Christine Moorman  Date: 3/30/2016  

Home Agenda Speakers Registration Hotel/Travel Sponsors … Knowledge how to make all VoC … Definition and a brief history of Customer Experience (CX) and Voice of the Customer (VoC …
Authors: Clara Chun Date: 9/16/2015  

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By: J. Walker Smith Marketing News … The traditional cycle of research and marketing is one of “study, act, study … Data precede decisions, then the impact of …
Authors: J. Walker Smith Date: 9/24/2015  

Home Agenda Speakers Registration Hotel/Travel Sponsors … No refunds will be given after … Definition and a brief history of Customer Experience (CX) and Voice of the Customer (VoC …
Authors: Clara Chun Date: 5/13/2015  

1-10 of about 166 results
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