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RESEARCH INSIGHT | How Marketers Can Make Better Decisions by Avoiding the False Consensus Effect
RESEARCH INSIGHT | How Failure-Tolerant Should Your Firm Be?
RESEARCH INSIGHT | When Consumers Feel Out of Control, They Prefer Numerical Certainty
RESEARCH INSIGHT | Recovering Reputation after a Service Failure
RESEARCH INSIGHT | Market Orientation and Strategic Flexibility: Managers Need Both
RESEARCH INSIGHT | Cannibalizing Your Product Line Can Actually Be an Effective Marketing Strategy