Skip to Content
Skip to Footer
What Is Marketing?
Data and Insights
Diversity, Equity and Inclusion
Awards and Scholarships
Please upgrade your web browser. We noticed that you are using Internet Explorer. Please consider using an alternative such as Microsoft Edge, Chrome, or Firefox.
RESEARCH INSIGHT | How Failure-Tolerant Should Your Firm Be?
RESEARCH INSIGHT | When Consumers Feel Out of Control, They Prefer Numerical Certainty
RESEARCH INSIGHT | Recovering Reputation after a Service Failure
RESEARCH INSIGHT | Market Orientation and Strategic Flexibility: Managers Need Both
RESEARCH INSIGHT | Cannibalizing Your Product Line Can Actually Be an Effective Marketing Strategy
RESEARCH INSIGHT | How Cookie Notices Can Help You Sell