INFOGRAPHIC: The World’s 50 Most Popular Brands

Molly Soat
Marketing News Weekly
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Key Takeaways
The top five most popular brands across the globe are Google, Twitter, Apple, Facebook and MTV. ​​​
Sentiment analysis software brand Infegy Atlas compiled a list of the top 50 most popular global brands based on online conversations. The rankings are based on social media sentiment analysis, focusing on which brands people talk about most and their overall positivity or negativity surrounding the brand, especially purchase intent. The top five most popular brands across the globe are Google, Twitter, Apple, Facebook and MTV. Of those top five, only MTV is more popular among females than males; Twitter and MTV have the lowest levels of “purchase intent” in the top five; and MTV had the highest level of positivity.​


For more on the Top 50 most popular brands, check out Infegy’s interactive infographic.​


Author Bio:

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Molly Soat
Molly Soat is a staff writer for Marketing News and Marketing News Weekly. E-mail her at msoat@ama.org.
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