Spring 2026
Future Trends in Marketing
AMA releases groundbreaking report
Referral Contagion
Capturing the full ROI of referral programs
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Article
The Psychology of Feedback Design: How the Same Ratings Look Better (or Worse) Depending on Format
A Journal of Marketing Research study shows that the presentation of performance scores—whether as cumulative averages, individual (incremental) scores, or a combination—can significantly influence how people evaluate products, services, or individuals.
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Article
An Innovative New Tool Draws on Emojis to Improve Consumer Sentiment Analysis
This Journal of Marketing study introduces “NADE” (Natural Affect DEtection), which leverages the power of emojis to give companies unprecedented insight into consumer emotions.
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Article
Addressing Consumer Well-Being in “Immersive Services” like Healthcare, Education, and Hospitality
A Journal of Marketing study shows how immersive services that embrace consumer agency benefit from stronger, more loyal customer relationships.
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Article
The Heritage Discount: The Story Behind the Price
A Journal of Marketing Research study explores the “heritage discount,” whereby sellers of sentimental goods accept lower prices from buyers who share a connection to the item’s past—even if the buyer would’ve paid more.
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article
Lessons from the Firm Behind Cracker Barrel's Logo Update
In the age of bots, bullying, and brand warfare, CMOs need an updated brand playbook.
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research insight
What Do International Consumers Think of AI-Translated Videos?
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research insight
E-Scooters Lead to Increased Rideshares—and Crime
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RESEARCH INSIGHT
How Ridesharing Affects Alcohol Consumption and Drunk Driving
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RESEARCH INSIGHT
Think Twice Before Marketing AI as "Better than Humans"
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RESEARCH INSIGHT
Ad Retargeting Is Overrated
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