Fall 2026
Marketing Has an AI Problem, and It Has Nothing to Do with AI
The CMO Survey’s latest report
90% of Consumers Distrust Influencers
How can marketers rebuild influencer authenticity?
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Article
Why Do Small Brands Get Better Reviews? The Hidden Bias in Word of Mouth
Larger companies receive lower online ratings than smaller businesses—not because of product quality, but because consumers feel less empathy toward them.
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Article
How Should Luxury Brands Navigate the “Enrichment Economy?”
The “enrichment economy,” where consumers buy luxury goods like watches and sneakers to increase their capital and resell at a profit, follows a logic distinct from conventional markets. A Journal of Marketing study shows how brands can navigate this.
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Article
This Deep-Learning Method Unlocks New Possibilities for Segment-Specific Product Design
In a Journal of Marketing Research study, researchers develop an automated method to discover and quantify human-interpretable visual design characteristics directly from product image data, enabling firms to generate new visual designs and obtain consumer preferences without manual effort from designers.
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Marketing News
Dear CFO, If You Don’t Trust Your Marketing Team, You Are Not a Good Steward of Your Company’s Money
Right before my presentation at the Association of National Advertisers’ Media & Media Measurement Conference in June, a wonderful marketing team shared one of the toughest challenges in marketing analytics: linking sponsorship to sales. Their team did excellent work. They involved the CFO from the start, got his sign-off at every stage, and built a […]
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research insight
Consumers Prefer Gloss over Matte—With One Big Exception
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research insight
Customers Leave More Negative Reviews on Weekends
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research insight
Horizontal Product Displays Make the "Decoy Effect" More Powerful
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RESEARCH INSIGHT
"Solo Agers": A Growing Yet Underserved Demographic
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