Winter 2026
Do More Likes Lead to More Clicks?
Evidence from a social advertising field experiment
Inside the Consumer Brain
How neuroscience can predict ad enjoyment
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Marketing News
Let People Talk: Rediscovering the Human Side of Marketing Insights
Marketers have access to more data than ever, but that abundance can sometimes pull us away from what truly drives consumer behavior: human motivation. I’ve spent my career studying why people make the choices they do (often irrationally) and helping brands connect those dots in ways that drive growth. If there’s one thing I’ve learned […]
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Article
Those Who Know Less About AI are More Likely to Adopt It
Who’s more open to adopting AI: savvy tech experts or beginners? A Journal of Marketing study finds that people with lower AI literacy are most receptive to AI—here’s why.
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Article
Sharing Makes Us Wasteful: How Shared Products Drive Overuse—And What Businesses Can Do
A Journal of Marketing Research study shows how consumers perceive shared products like communal hand sanitizer as less effective, leading them to use more—especially when sharing with strangers rather than close others.
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Article
Healthy But Wasted: How Consumer Misconceptions About Expiration Dates Increase Food Waste and Eat Into Profit Margins
A Journal of Marketing study shows consumers perceive healthy foods as “fresher,” leading to the belief that they spoil faster. This causes both unnecessary food waste and lost profits.
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Article
Do Good, Sell More: Can Cause-Related Marketing Promotions Boost Product Sales?
On average, Cause-Related Marketing Promotions produce a 4.9% weekly sales increase while donating 3.2% of the product price.
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Article
How Family Size Shapes Education Spending
This Journal of Marketing study shows how the rise of single-child families are affecting education, having implications for marketers, educators, and policymakers.
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research insight
Sales Contests Are Broken—Here's How to Make Them Effective
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RESEARCH INSIGHT
Consumers Perceive Star Ratings to Be Higher than Numerals
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RESEARCH INSIGHT
How Simple Living Helps Consumers Weather Crises
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RESEARCH INSIGHT
Patients Trust AI More When the News Is Bad
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