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When a Trust Badge Changes What Sellers Do

A Journal of Marketing Research study investigated what happened when eBay redesigned their “trusted seller” badge and, in doing so, altered how quality was defined on the platform.

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Why Smaller Influencers Offer Better Marketing ROI [Research Insights]

A new Journal of Marketing study shows how nano-influencers provide more cost-effective ROI for marketers than influencers with large followings.

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Leveraging Both Major and Niche Influencers [Livestream Tactics]

Should firms rely on a single big influencer or spread their budgets across multiple small influencers? A new Journal of Marketing study investigates.

research insight

Is Product "Coolness" the Same Everywhere?