Fall 2025
The Ultimate Research Assistant
How Marketing Researchers Can Effectively Collaborate with LLMs
Reinventing Segmentation
Moving beyond communications to impactful strategy: New findings from AMA and Kantar’s recent survey of marketers
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Marketing News
Best Cities in the U.S. to Launch a Marketing Career in 2025
For college students studying marketing and planning to enter the profession, selecting the right city is a crucial first step in building a successful career. Gallup data shows that 51% of jobs are hybrid in 2025, with this preference continuing to grow. Hybrid is the new norm, with fully remote jobs becoming more scarce, which […]
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Article
The Art of Startup Pitches: Balancing Credentials with Communication to Win Funding
This Journal of Marketing study shows how startups can strategically balance tangible achievements and communication style to optimize their pitches and win investor trust.
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Article
Want a 50% Lift in Brand Metrics? Optimize Campaigns by Pairing Traditional and Digital Media Effectively
A Journal of Marketing study shows how combining traditional media, such as TV and outdoor ads, with digital channels, including Facebook and YouTube, can significantly enhance brand performance.
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Article
Understanding the Trade-off Between Consumer Privacy Measures and Ad Effectiveness
This Journal of Marketing study focuses on multiproduct ads to explore the consequences of privacy-preserving policies adopted by tech giants like Google on ad performance.
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Article
How Do Retailers Change Their Strategy When Suppliers Like Sony Start Direct Channels of Their Own?
Should retailers change their ordering strategy when suppliers introduce their own direct channels? This Journal of Marketing study investigates.
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Article
“Buy Now, Pay Later” Increases Customer Spending
A Journal of Marketing study finds that “buy now, pay later” (BNPL) leads to more purchases in larger amounts.
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research insight
Driving Mobile App Engagement Through Gamification
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RESEARCH INSIGHT
GenAI in Research: A New Era Demands New Rules
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RESEARCH INSIGHT
How Sharing Design Secrets Can Boost Profits
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RESEARCH INSIGHT
Building Consumer Trust Through Tailored Communications
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