Office Goals: SimilarWeb

7/29/2018
Marketing News
Key Takeaways

​A peek inside the marketers’ offices that make us drool.

The offices of tech company SimilarWeb are spread out over two floors in the Azrieli Sarona Tower in the heart of Tel-Aviv, Israel, an area that combines historical preserved structures and modern skyscrapers. 

Studio Roy David designed the space to accommodate the large company while emphasizing the unification and collaboration of employees who were previously split among three nonconsecutive floors. 

“The design concept was a direct derivative of the company’s values: the search for a topological structure that exists in nature where a synchronous movement takes place between many objects without being able to identify what or who leads the movement,” says Roy David, architect and owner of RDS. 

Hangout areas are scattered throughout both floors and are easily recognized due to the acoustic elements hung from the ceiling that resemble a flock of birds. Elements such as the colorful wood and wool acoustic ceiling tiles emphasize the “swarm concept” in their composition. 

Design: Studio Roy David




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