Professor and media theorist Douglas Rushkoff contends that social media, Big Data and digital technology, in general, are hampering rather than helping marketers’ abilities to connect with consumers.
As mid-market malls struggle to keep their doors open, developers are leveraging insights on evolving consumer behaviors to reinvent bricks-and-mortar retail.
As marketers’ investments in print advertising continue their steep decline, experts explain the medium’s relevance in the digital age.
Subway goes after the fickle teen market with a Web-based sitcom series about dating, after-school jobs and the sweet smell of cookies.
Pizza Studio serves up local artwork while encouraging customers to create edible masterpieces.
Catching—and keeping—consumers’ attention these days is no easy feat. Experts weigh in on how to keep them engaged.
Today, there’s increasing conversation about whether brands, in general, are in decline, writes columnist Gordon Wyner.
In this hyper-digital age, marketers and customers still find international trade shows worthwhile, writes columnist Michael Czinkota.
Under Armour is a rare brand and organization that can win with one home run idea or capability, writes columnist David Aaker.
Analytics is a term on the tip of every marketer’s tongue these days, but implementation remains a challenge, writes The CMO Survey's Christine Moorman.
The best companies don’t just serve their customers well. They serve them in a way that also creates maximum value for the business, writes PwC's Mark Haller.
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It’s no surprise that projected hiring needs are reliable indicators of future marketing trends, writes Michelle Boggs of McKinley Marketing Partners.
Marketers have to bring a balance of creativity and analytical thinking to their jobs these days, says Pelin Thorogood, chief strategy officer of Ensighten.