The AMA presents its annual list of the 2016 top global market research firms.
The female boomer has the money and time to spend, but she’s invisible to advertisers. How can marketers could tap into this booming gold mine?
Merck Animal Health created a campaign that appeals to the bonds between pets and their owners
Brands can use micro-moment marketing to help move the customer’s journey forward and deepen their relationship with users.
As U.S. productivity crashed with the Great Recession, the middle market’s productivity stayed afloat. Here’s how they did it.
Smaller-than-expected benefit can lead consumers to feel less appreciated than receiving no financial benefit.
AMA thought leaders discuss the “what” and “why” of marketing in an omni-channel world
The science and technology company can teach marketers a thing (or nine) about how to tell a compelling tale
The globe continues to shift under the likes of Brexit and other efforts, but Michael Czinkota argues that marketers should prepare themselves to ease the transitions.
Results of the CMO Survey suggest marketing leaders play an important but hard-to-quantify role in companies
Fine-tuning your balance between global scale and local customization can pay dividends
Marketing has revolutionized politics. An expert discusses how it’s affecting November’s election.
Companies must think differently about insights to do more with less and prove ROI
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