Marketing News: April 2015

 

 

 
  • Digital Disruption and the Death of Storytelling

    Digital Disruption and the Death of Storytelling

    Professor and media theorist Douglas Rushkoff contends that social media, Big Data and digital technology, in general, are hampering rather than helping marketers’ abilities to connect with consumers.

  • Retail’s White Elephants

    Retail’s White Elephants

    As mid-market malls struggle to keep their doors open, developers are leveraging insights on evolving consumer behaviors to reinvent bricks-and-mortar retail.

  • Why Print Matters

    CORE CONCEPTS

    Why Print Matters

    ​As marketers’ investments in print advertising continue their steep decline, experts explain the medium’s relevance in the digital age.

  • Teen Dream

    SNAPSHOT

    Teen Dream

    S​ubway goes after the fickle teen market with a Web-based sitcom series about dating, after-school jobs and the sweet smell of cookies.

  • A Slice of Goodwill

    SMB SUCCESS

    A Slice of Goodwill

    ​Pizza Studio serves up local artwork while encouraging customers to create edible masterpieces.

  • The Goldfish Conundrum

    ACTIONABLE INSIGHTS

    The Goldfish Conundrum

    ​Catching—and keeping—consumers’ attention these days is no easy feat. Experts weigh in on how to keep them engaged.

  • Brand Decline or Evolution?

    MARKETING MANAGEMENT

    Brand Decline or Evolution?

    Today, there’s increasing conversation about whether brands, in general, are in decline, writes columnist Gordon Wyner.

  • An Academic Assessment of International Trade Shows

    MARKETING MANAGEMENT

    An Academic Assessment of International Trade Shows

    In this hyper-digital age, marketers and customers still find international trade shows worthwhile, writes columnist Michael Czinkota.

  • Under Armour Wills Itself to Success

    MARKETING MANAGEMENT

    Under Armour Wills Itself to Success

    Under Armour is a rare brand and organization that can win with one home run idea or capability, writes columnist David Aaker.

  • Spotty Analytics Usage in the Era of Data-Driven Business

    MARKETING MANAGEMENT

    Spotty Analytics Usage in the Era of Data-Driven Business

    Analytics is a term on the tip of every marketer’s tongue these days, but implementation remains a challenge, writes The CMO Survey's Christine Moorman.

  • How Much Are Your Customers Really Worth?

    MARKETING MANAGEMENT

    How Much Are Your Customers Really Worth?

    The best companies don’t just serve their customers well. They serve them in a way that also creates maximum value for the business, writes PwC's Mark Haller.

  • Hiring Trends for the Year Ahead

    AMA CAREER RESOURCE CENTER

    Hiring Trends for the Year Ahead

    It’s no surprise that projected hiring needs are reliable indicators of future marketing trends, writes Michelle Boggs of McKinley Marketing Partners.

  • Executive Insights: Pelin Thorogood

    BACKPAGE

    Executive Insights: Pelin Thorogood

    Marketers have to bring a balance of creativity and analytical thinking to their jobs these days, says Pelin Thorogood, chief strategy officer of Ensighten.