Marketing News: July 2015

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  • Marks Men

    Marks Men

    Storied design firm Chermayeff & Geismar & Haviv has been crafting memorable logos for major brands since the 1960s and its simple, classic designs are still getting mileage in the digital era.

  • In the Mood to Peruse

    In the Mood to Peruse

    In the age of e-commerce, rather than succumbing to extinction or being shouldered into a murky corner of the marketing world, catalogs have thrived.

  • What’s Your Type?

    CORE CONCEPTS

    What’s Your Type?

    Want to express your brand’s personality through design? Start by choosing the right font.

  • Turning Heads

    SNAPSHOT

    Turning Heads

    U.K. nonprofit Women’s Aid and creative partner WCRS take an experiential tack to deliver a domestic violence message that makes a lasting impression.

  • Getting Ink

    SMB SUCCESS

    Getting Ink

    Stationery subscription service Nicely Noted crafts a media outreach strategy to get its notecard collections noticed.

  • The Case for Earlier Insights

    ACTIONABLE INSIGHTS

    The Case for Earlier Insights

    A/B testing is a marketing research stalwart, but experts say that it can be too little, too late when determining ad effectiveness.

  • TMI

    MARKETING MANAGEMENT

    TMI

    The data privacy debate will continue to scrutinize marketing activities as marketers become the leading users of data, writes columnist Michael Czinkota.

  • Brand Personalities Are Like Snowflakes

    MARKETING MANAGEMENT

    Brand Personalities Are Like Snowflakes

    Columnist David Aaker shares tips for cultivating a brand personality and standing out in the marketplace.

  • The Biggest Lie in Marketing

    MARKETING MANAGEMENT

    The Biggest Lie in Marketing

    Marketing data is in its infancy right now and the possibilities ahead are incredible, yet there are also real dangers, writes Wire Stone's Norman Guadagno.

  • How to Ensure That Creativity Results in Conversion

    MARKETING MANAGEMENT

    How to Ensure That Creativity Results in Conversion

    Marketing today is both an art and a science, and the best marketers are combining their creativity and quantitative skills, writes Pelin Thorogood.

  • 10 Minutes With: Melanie Perkins

    KNOWLEDGE BASE

    10 Minutes With: Melanie Perkins

    Melanie Perkins, co-founder and CEO of Canva, shares best practices in e-mail marketing.

  • Five Ways to Boost Employee Engagement

    AMA CAREERS

    Five Ways to Boost Employee Engagement

    Only 31.5% of employees feel engaged with their jobs. Here's how to boost engagement and stay fulfilled.

  • Career Advice for New Marketing Researchers

    AMA CAREERS

    Career Advice for New Marketing Researchers

    Here's how to get ahead in the ever-evolving field of marketing research.

  • Executive Insights: Felipe Memoria

    BACKPAGE

    Executive Insights: Felipe Memoria

    Felipe Memoria of Work & Co. discusses why companies’ digital presences are just as important as their physical ones.