How a new agency is displacing big dogs and Big Data by thinking small.
Libraries are using data and information-sharing to adapt their marketing for modern communities.
Diana O’Brien, Deloitte’s first CMO, is still trying to bring disparate organizations within Deloitte together, but she’s thought a lot about data, robots, social employees and how to differentiate experiences.
What happens when a small cookware startup hires
professional marketers to run its crowdfunding?
Middle market companies talk about cybersecurity, but only 45% have an up-to-date defense plan. How can the middle market protect itself from costly data breaches?
Marketers must be careful not to let their models become malleable to suit their theories.
The author of Moneyball presents marketers with a challenge to check their bias in decision-making.
Chinese marketing once imitated Western practice. Now it’s trailblazing with ideas and methodologies, and Western marketers should take note.
Smart companies are finding uses for social media beyond advertising and consumer engagement. They’re using it to brand-build from the inside out.
Having a strategy for landing the job you want is critical for sought-after marketing jobs.
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