The Center for Science in the Public Interest’s shocking anti-soda PSA raises questions about whether such efforts can turn the tide on consumer behavior.
Here’s why the Net Promoter Score remains a satisfaction metrics mainstay, and how it can be put to good use.
Valspar boosts customer perception and brand awareness by helping people see color for the first time.
Furniture brand Greycork helped its e-commerce-only brand connect offline with customers.
A clear data communications strategy can help boost brand perception and gain consumer trust. Here's how to get started.
Columnist Gordon Wyner discusses the implications of technology on the future of marketing success.
The marketplace is moving from marketer-to-consumer relationships to algorithm-to-algorithm interactions, writes columnist J. Walker Smith.
In formulating a customer experience blueprint, it’s vital that your company remains mindful of its brand values, writes customer experience expert Paul Cole.
Learn how to connect the dots to acquire and retain customers.
Here's how to ensure your team doesn't end up short on talent.
Marketing News caught up with John Simpson of the advocacy group Consumer Watchdog to discuss digital privacy practices and the FTC's 'right to be forgotten' policy.
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