Behind the business of banking on big-name clothing brands.
Mobile payment has been considered the future of money for nearly a decade. Can marketers finally start strategizing, or will the technology be relegated to the coffee-and-doughnut market indefinitely?
Creating a successful app takes a precise mix of input from marketing and user experience teams
The Middle Market Power Index outlines the outsized economic footprint of middle market firms.
Seven experts weigh in on generating and using insight to shape marketing practice.
Gladly, a customer-service software company, is offering organizations the opportunity to connect with customers on a variety of platforms.
Brands must embrace evolution to keep up with consumers who deplore the status quo and are seeking radical solutions
Successful marketing is defined differently in different contexts. To understand its effect, researchers must consider all the factors that influence consumer choice, not just the marketing effort
Chris Grabarkiewicz of Luxottica Retail discusses how to overcome the challenge of synthesizing traditional marketing research information with Big Data to generate insights.
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