For our global marketing issue, the Marketing News team delivers stories of inspirational marketing campaigns from far-flung locations to you.
This year, the AMA Gold Report’s global ranking and analysis reach farther to more broadly and accurately depict the range of major players on the global marketing research stage.
Here’s how to use accents and cultural perceptions to your TV ad’s advantage.
Documentarian Ken Burns is making history via a mobile app.
The retail adage “location, location, location” is more relevant now than ever before, writes columnist Lawrence Crosby.
Don Schultz and Varsha Jain examine the evolution of app usage across the globe by zeroing in on the mobile behaviors of Gen Y in India and the United States.
Columnist Michael Krauss sat down with Matthew Willcox of Foote Cone & Belding to learn how consumer decision-making can impact marketing efforts.
Low-income consumers are the foundation of the worldwide consumer pyramid, which makes it worth global brands’ while to get to know them better, writes columnist Juan Tello.
Here's how to hire the best candidate who will make your company or agency soar.
Marketing News caught up with Roger Bennett of Men In Blazers to discuss the sponsors’ role in the FIFA indictment scandal and soccer’s position in the global marketplace.
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