Artificial intelligence has dominated popular culture for years; it may soon dominate marketing. Scientists, researchers and marketers are looking for the next step to make data self-aware.
By stacking several mind-reading tools into a single study, researchers used neuroscience to find a predictive whole greater than the sum of its parts.
Consumers are finding a deeper connection with brands through video content.
Young media buyers and marketers don’t have regular—if any—exposure to AARP, so AARP Media decided to approach them with an “epic” campaign.
Companies are expected to spend $92 billion on Big Data by 2026, but will they see ROI? If they focus on actionable insights, they can.
AMA thought leaders discuss the “what” and “why” of each pillar problem, while we leave the door open indefinitely on the “how.”
As a new administration enters the White House with a new trade agenda, research finds middle market firms excel by exporting.
Like the data they display, dashboards alone do not provide value; it’s up to marketers to distill insights.
A new study shows there are two types of loyal customers driven by five factors.
ON THE RECORD
Researchers Thomas Barta and Patrick Barwise reveal how being a marketing leader demands different skills than a general or a CEO.
A peek inside the marketers' offices that make us drool.