The market research industry, as we have known it for decades, is disappearing.
Customer loyalty programs solidify a connection between brands and consumers. But to leverage their full power, businesses need to think outside the savings card.
Will a new population enjoy a particular product or service? What kinds of ads are successful overseas? These are all questions that should be answered by a market research company before launching internationally
New economic index measures middle-market confidence.
Casper is putting to bed the notion that mattresses are
boring social fodder, and the upstart is gaining comic
notoriety and a sizeable following on Twitter
Seven experts break down the role of marketing in the firm and C-suite
The decision on who will be president is largely being driven by voters' values. The same can be said for customers' brand loyalty.
Segmentation can provide the roadmap for short- and long-term success for a brand
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