Has Crossfit Made Reebok Relevant Again?
Reebok's partnership with CrossFit has given it an authentic position in a fast-growing fitness movement.
Online dating is used by approximately 48 million Americans. What role has marketing played in getting millions of people to forget the stigma and find their soulmate online?
Understanding the what and why of ad retargeting
Studies show that employer brands and employee value propositions can be the differentiators for middle market firms fighting for top talent
AMC’s hit series “Better Call Saul” opened tight on the Cinnabon’s logo. Now, well into season two, the company is seeing huge dividends from its involvement with the “Breaking Bad” prequel.
Problem One: Effectively Targeting High-value Sources of Growth
Failure to activate emotional motivation with a large cohort of the public can doom a campaign, much like it can a brand.
Adam Grant’s new book, “Originals: How Non-conformists Move the World," is exactly what marketers need to stay original and hone their skills, accoridng to Michael Krauss.
In one week, two directly conflicting studies were reported. That seems to summarize the situation advertising finds itself in today. Conflict, confusion and maybe a bit of concern.
Firms that put customers at the center of their business will outgrow those who serve stockholders.
10 MINUTES WITH
Among the world’s leading marketing agencies, Irving, Texas-based Epsilon handles 70 billion digital interactions per day in display, delivers more than 50 billion e-mail messages a year and is responsible for helping 15 of the top 20 global brands identify their customers. In 2015, the company tapped then-company president Andy Frawley as its new CEO.