The top 10 U.S. research revenue generators continue to bring in nearly three-quarters of the Top 50 Report’s total U.S. revenue, but new players have entered the overall mix. Read on to see how the research industry fared in 2014, and what research services are in high demand.
Step aside, Big Data: “Small data” is the hot term in the analytics space these days. Here, experts weigh in on the concept and explain why it’s easier to start small.
A letter from AMA's CEO, Russ Klein, and an introduction to the AMA's five new board members.
A farmer-focused fertilizer brand rakes in new users and grows engagement with a B-to-B-to-C microsite.
Digital advertising agency Targeted Victory helps Republican candidates win elections via data-driven strategies.
Data breaches are a sign of the digital times. Here’s how to communicate your company’s data collection practices and respond in the event of a data breach.
For marketers, brand-building means assembling different groups of customers in different ways, using all of the tools available, writes columnist Gordon Wyner.
Columnist J. Walker Smith discusses the breakout opportunities within the "Uber-All economy."
Marketers need to keep their companies abreast of the new opportunities opened by Chinese market initiatives, writes columnist Milton Kotler.
Lance A. Bettencourt shares how research can yield better business decisions and how to bridge the professor-practitioner divide.
Peter Barber of Lipman Hearne Inc. discusses the art and science of marketing, and the career shift that scared him the most.
Shahe Manoukian of Whole Foods discusses using data to inform product choices and the importance of internal relationship building.