Thrift store chain Goodwill's brand strategy markets resale to the young and upscale with stylish secondhand boutiques and fashion-focused marketing tactics
Marketers weigh in on their anticipated challenges and opportunities for 2016. Read on for the full findings from the AMA 2016 Marketing Pain Points Survey.
Marketing and sales don’t always work hand in hand. Experts discuss how the two functions should work together toward a common goal.
Viral marketing helped Sriracha2Go get publicity for its quirky product offering.
Consumers are tired of the same old holiday marketing. Here's how to break the cycle.
Adam Ritter, senior VP of wireless at MLB Advanced Media, discusses how the league is leveraging iBeacon data to connect with baseball fans.
Is the future one of single households or one filled with the next generation of married couples with children?
At the university level, sales education is becoming increasingly important for today’s graduates, write Riley Dugan, Ric Sweeney and James Kellaris.
Heather Dunn of DLA Piper discusses the importance of endorser disclosures and where advertisers' responsibilities lie.
Michael Seminara of Janome America discusses how the sewing machine manufacturer developed content and a multichannel marketing plan to reach its customer base.
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