Marketing News: May 2015

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  • The Native Frontier

    The Native Frontier

    As the content line continues to blur, marketers and publishers are working to define their roles and keep consumer trust intact.

  • Motown Made

    Motown Made

    ​Luxury goods maker Shinola is marketing upscale watches and bicycles by playing up the brand’s blue-collar roots.

  • Building a Blueprint

    CORE CONCEPTS

    Building a Blueprint

    Developing a marketing plan is Marketing 101 fodder, but the rules have changed in the digital era. Here’s how to build a successful marketing plan today.

  • The ‘Funnest’ Sport

    SNAPSHOT

    The ‘Funnest’ Sport

    USA Swimming launches a PSA campaign to encourage more kids to dive in.

  • Flight of Fancy

    SMB SUCCESS

    Flight of Fancy

    The Pan Am carry-on bag is evidence that a well-built brand experience can create caché that lasts well beyond the life of the company.

  • Showcase Your Social Skills

    SOCIAL MEDIA

    Showcase Your Social Skills

    Here’s how to turn your trade show booth into a social content opportunity.

  • The Neuroscience of Brand Trust

    MARKETING MANAGEMENT

    The Neuroscience of Brand Trust

    The important role of trust in building strong customer relationships has been widely discussed in marketing since the early 1990s, writes columnist Lawrence Crosby.

  • On Selfies and Preening Like a Peacock

    MARKETING MANAGEMENT

    On Selfies and Preening Like a Peacock

    Columnist Don Schultz explains the marketing value of our selfie-inclined society.

  • How One Entrepreneur Rode Out the Dot-Com Bust and Lived to Tell the Tale

    MARKETING MANAGEMENT

    How One Entrepreneur Rode Out the Dot-Com Bust and Lived to Tell the Tale

    Columnist Michael Krauss shares Closerlook CEO David Ormesher's dot-com success story.

  • No Cause for Concern

    MARKETING MANAGEMENT

    No Cause for Concern

    Brands wishing to align themselves with a charitable cause must become familiar with the laws and best practices that apply. Here's what you need to know.

  • Seven Skills You Need to Land a High-Paying Digital Marketing Job

    AMA CAREERS

    Seven Skills You Need to Land a High-Paying Digital Marketing Job

    Here are seven of the most important skills that you need to make yourself a desirable job candidate in the digital age.

  • Executive Insights: Carrie Munk

    BACKPAGE

    Executive Insights: Carrie Munk

    Carrie Munk, CMO of the ALS Association, credits a combo of social media and traditional communications channels for the succes of the "Ice Bucket Challenge."