As the content line continues to blur, marketers and publishers are working to define their roles and keep consumer trust intact.
Luxury goods maker Shinola is marketing upscale watches and bicycles by playing up the brand’s blue-collar roots.
Developing a marketing plan is Marketing 101 fodder, but the rules have changed in the digital era. Here’s how to build a successful marketing plan today.
USA Swimming launches a PSA campaign to encourage more kids to dive in.
The Pan Am carry-on bag is evidence that a well-built brand experience can create caché that lasts well beyond the life of the company.
Here’s how to turn your trade show booth into a social content opportunity.
The important role of trust in building strong customer relationships has been widely discussed in marketing since the early 1990s, writes columnist Lawrence Crosby.
Columnist Don Schultz explains the marketing value of our selfie-inclined society.
Columnist Michael Krauss shares Closerlook CEO David Ormesher's dot-com success story.
Brands wishing to align themselves with a charitable cause must become familiar with the laws and best practices that apply. Here's what you need to know.
Here are seven of the most important skills that you need to make yourself a desirable job candidate in the digital age.
Carrie Munk, CMO of the ALS Association, credits a combo of social media and traditional communications channels for the succes of the "Ice Bucket Challenge."
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