Marketing News: August 2015

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  • Accent Color

    CORE CONCEPTS

    Accent Color

    ​Here’s how to use accents and cultural perceptions to your TV ad’s advantage.

  • Modern History

    SNAPSHOT

    Modern History

    Documentarian Ken Burns is making history via a mobile app.

  • Making Connections

    Making Connections

    For our global marketing issue, the Marketing News team delivers stories of inspirational marketing campaigns from far-flung locations to you.

  • The 2015 AMA Gold Global Top 50 Report

    The 2015 AMA Gold Global Top 50 Report

    This year, the AMA Gold Report’s global ranking and analysis reach farther to more broadly and accurately depict the range of major players on the global marketing research stage.

  • Where in the World?

    MARKETING MANAGEMENT

    Where in the World?

    The retail adage “location, location, location” is more relevant now than ever before, writes columnist Lawrence Crosby.

  • Differential Gen Y’s World of Apps

    MARKETING MANAGEMENT

    Differential Gen Y’s World of Apps

    Don Schultz and Varsha Jain examine the evolution of app usage across the globe by zeroing in on the mobile behaviors of Gen Y in India and the United States.

  • Making Up Their Minds

    MARKETING MANAGEMENT

    Making Up Their Minds

    Columnist Michael Krauss sat down with Matthew Willcox of Foote Cone & Belding to learn how consumer decision-making can impact marketing efforts.

  • Learn by ‘Living It’

    MARKETING MANAGEMENT

    Learn by ‘Living It’

    Low-income consumers are the foundation of the worldwide consumer pyramid, which makes it worth global brands’ while to get to know them better, writes columnist Juan Tello.

  • Three Time-Saving Tips for Hiring the Best Team

    AMA CAREERS

    Three Time-Saving Tips for Hiring the Best Team

    Here's how to hire the best candidate who will make your company or agency soar.

  • Roger Bennett Talks Sponsorships After FIFA Shake Up

    BACKPAGE

    Roger Bennett Talks Sponsorships After FIFA Shake Up

    Marketing News caught up with Roger Bennett of Men In Blazers to discuss the sponsors’ role in the FIFA indictment scandal and soccer’s position in the global marketplace.