Ten years ago, the NCAA told schools with “hostile or abusive” imagery to change it. Some successfully branded, while others still struggle to bring fans togther under one banner.
The Mindset List is a collection of facts that attempts to give context to the worldview college freshmen have grown up with.
There’s a one-in-three chance at success for foreign marketers who want to chase the American Dream.
Georgetown Stories allows students to show off their day-to-day lives via social media. It has paid big-time dividends for the university.
How and when to go after rivals in your marketing
Thanks to savvy marketing practices, middle market legal firms have seen some of the greatest growth numbers since 2011 as clients look beyond mega-firms.
The high-profile cofounders of content agency Los York talk about the challenges that come with setting sky-high expectations
Seven experts weigh in on marketing problem six: competing in dynamic global markets
Rice University’s Vikas Mittal weighs in on how
to raise prices without scaring off customers.
How easily do customers forget? When transgressions against them are poorly remediated, the memory can be difficult to dismiss.
The latest disruptive technology could change the way consumers interact with service providers and cut out middlemen across industries
Marketers must take a less-is-more approach if they wish to win consumers’ precious and ever-dwindling time and attention
The marketing application of behavioral economics can mean more accurate insights and more satisfied customers
College bookstores may seem antiquated in 2016, but Barnes and Noble College is staying relevant with the power of marketing research.
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