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American Marketing Association to Convene Marketing and Public Policy Conference in Washington, DC

American Marketing Association to Convene Marketing and Public Policy Conference in Washington, DC

June 6 – 8, 2024

Creating Connections that Make a Lasting Difference

Chicago, IL— The American Marketing Association (AMA) will host the 2024 Marketing and Public Policy Conference in Washington, DC, June 6 – 8, 2024.

At AMA’s 2024 Marketing and Public Policy Conference, government, industry and academia converge to drive social change. We’ll bring together policymakers, government relations professionals and academics on the cutting edge of research to share the newest and best in public policy theory and practice. 

Dates and Location

Keynote Speakers

Stacey Anderson, Legal Policy Analyst, The Innocence Project

In her current role, Stacey is responsible for legal research to support advocacy campaigns across the country. Stacey graduated from Northeastern University in 2017 and Delaware Law School in 2020 and is barred in Pennsylvania and Virginia. Before joining the Innocence Project, she was a Marciano Legal Fellow with the Rape, Abuse, & Incest National Network (RAINN), where she did legal research and legislation drafting focused on sexual violence response, Title IX and constitutional law.

Marvin Anderson, Chief, Hanover, Virginia Fire Department; Board of Directors, The Innocence Project

In December 2001, Marvin Anderson became the ninety-ninth person in the United States to be exonerated due to post-conviction DNA testing. He was only eighteen years old when he was convicted of robbery, sodomy, abduction and rape. Anderson was released on parole 15 years later, but it took another four years to be exonerated. Now, as Chief of the Hanover, Virginia Fire Department, he also sits on the Innocence Project’s Board of Directors.

Conference Highlights

  • Working Together to Address Grand Challenges: Identifying Synergies Between Marketing & Public Policy Research and Sustainable Marketing Research: Work with scholars and practitioners across domains to pinpoint key sustainability gaps for societal well-being.
  • The Role(s) of Markets and Government(s) in Public Policy: A Panel Discussion: Explore marketing’s role in fostering collaboration between markets and government for societal benefit.
  • Addressing Social Problems: The Role(s) of Marketplace Citizenship: Investigate citizenship’s role in addressing social problems within marketing.
  • Advocacy: Getting Your Research from ‘Interesting’ to Action: Justin Connor, Executive Director of The Center for Industry Self-Regulation and Vice President, BBB National Programs, will moderate a panel dedicated to a discussion on how to not only get your research in front of government agencies, but also get them to act on it.
  • Brand Activism and Inclusivity: Examine how brands address societal issues, including diversity and inclusivity, impacting consumer perceptions and marketing strategies.

Celebrate Marketing Scholars Making a Difference

At the 2024 Marketing and Public Policy Conference Awards Luncheon, AMA will honor outstanding individuals who have made significant contributions to the industry. This year, we are proud to celebrate Clifford J. Shultz, II, recipient of the Marketing and Society SIG (MASSIG) Lifetime Achievement Award, and Srinivas Venugopal, winner of the 2024 MASSIG Emerging Scholar Award, among other distinguished award winners.

AMA will also recognize the winners of the 2024 Thomas C. Kinnear Journal of Public Policy and Marketing Award

More information and registration information at