Prove your skills! When you finish this course, you’ll get a certificate of completion to show your current boss and future employers your commitment to keeping your knowledge up-to-date.
Are you an AMA Professional Certified Marketer®️? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
Course Overview
The Certificate in Essential Capabilities equips marketing professionals with the core skills needed to succeed and adapt in a fast-paced, ever-changing environment. Four courses delve into practical skills and real-world applications in the areas of creativity and innovation, problem solving and critical thinking, communication and collaboration, and time management.
This certificate offers marketing professionals the essential skills and capabilities needed to think strategically, work effectively with others, and manage their time and priorities with confidence. These self-paced courses offer a variety of interactive exercises, selected readings, real-world applications, and assessments. Upon successful completion of all courses in this certificate, you can download and print a Certificate of Completion to showcase your achievement.
Learning Format
This self-paced certificate program features a mobile-friendly mix of videos, real-world case studies and games. You’ll also have access to a subject matter expert in case you have questions along the way.
Courses Included in This Certificate
One of the more precious resources a manager has is his or her time. Managers can become more effective by employing time management and scheduling techniques, delegating, outsourcing key tasks, and employing technology. The concepts covered in this course will help create structure around your time management skills and will help reveal any weaknesses in your time management habits. Making time management a priority is often the first step to keeping on task and maintaining a productive schedule.
Critical thinking is an intellectual model for reasoning through issues to reach well-founded conclusions. It may be the single-most valuable skill that one can bring to any job, profession, or life challenge. Being able to ask the right questions, critique an argument, and logically dissect an issue occur constantly in the workplace and our lives.
This introductory-level course is designed to help learners define and identify critical thinking and reasoning skills and develop those skills.ssues, they’ll begin to recognize the common pitfalls that can happen as project teams collaborate and interact.
Creativity and innovation are crucial traits for successful organizations. This course focuses on tools and techniques designed to yield more productive thinking in collective settings. By stimulating creativity through various research-supported techniques, you will learn to tap into your own creativity and apply it to organizational challenges.
The course also examines how organizations handle new products, processes, and services, highlighting a set of innovation tools that can help organizations more effectively address the challenge of balancing creativity and value creation.
Being able to communicate clearly and collaborate effectively are vital skills. This course shares strategies and skills for enhancing your communication and collaboration in the workplace. You will learn practical approaches to communicating in the workplace, including how to develop a clear message, how to tailor your message to suit your purpose, and how to handle potential communication challenges.
The course also explores ways to collaborate in a team setting. You will learn to recognize how teams come together and make decisions, how to build a good team and empower its members, how to resolve conflicts, and how to jumpstart the team’s creativity.
About Our Learning Partner
This course is hosted by our approved learning partner, MindEdge, whose mission is focused on helping adults learn the fundamentals and master the skills needed to succeed personally and professionally.