Global Voices, Shared Challenges: Marketing and Policy Beyond Borders
Around the world, marketing scholars, policymakers, and societal decision-makers are grappling with complex, interdependent challenges—from climate change and health inequities to data privacy and financial inclusion. These issues cross national, disciplinary, and institutional borders, and addressing them requires a collective, boundary-spanning approach. Recognizing and challenging these boundaries is essential to fostering more inclusive, innovative, and impactful research. By deliberately looking beyond these boundaries—both literal and figurative—we can discover alternative approaches and draw on examples of research, collaborations, and policies that meaningfully improve the well-being of individuals, businesses, societies, and the planet.
The 2026 Marketing & Public Policy Conference convenes in Ottawa, Ontario, marking the first time this conference has been held outside the United States. As the national capital of a country known for its pluralism and progressive social policies, Ottawa offers a compelling context for engaging in global dialogue. Explore research that examines the scope of marketing & public policy scholarship and reflects a diverse range of voices, disciplines, contexts and methodologies to address shared challenges and drive impactful marketing and public policy solutions.
Join us in Ottawa, Ontario, on May 16-18, 2026, to amplify global voices, address shared challenges, and increase the impact of marketing and policy research.
Now Open: Call for Papers
Submit your research before the December 8, 2025 deadline for a chance to be a part of the 2026 conference.
Registration
Why Attend?
Be part of an intimate community focused on advancing marketing’s role in addressing critical policy issues.
Co-create research-driven solutions that promote resilience and social impact through collaboration with academic and industry leaders.
Explore emerging insights at the intersection of marketing, public policy, and innovation.
Build meaningful relationships with experts and peers who share your commitment to impactful, interdisciplinary work.
Request An Invitation
Receive your invitation letter to this year’s conference by generating your certificate quickly and easily using the form below.
Junior Scholars Workshops
Jump-start your conference experience by arriving early to connect with fellow scholars and receive mentorship on your work.
Conference Co-Chairs
Monica LaBarge
Queen’s University
Jacob Brower
Queen’s University
Michael Mulvey
University of Ottawa
AMA Event Policies
The Westin Ottawa
11 Colonel By Drive,
Ottawa, Ontario, Canada, K1N 9H4
+1 613-560-7000
Room Rate:
We’ve secured an AMA room block at a special rate of $289 CAD per night for single or double occupancy. This rate does not include applicable provincial and local taxes, currently, 13% and 5% Municipal Accommodation Tax (MAT). An Additional Fee of $40 CAD per person per night applies for triple and quadruple occupancy. Taxes and fees are subject to change.
Or call the hotel at +1 613-560-7000 and reference the American Marketing Association’s Marketing and Public Policy Conference (MPPC).
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.
The reservation cut-off date is April 14, 2026.
Cancellations must be made at least 3 business days prior to arrival to avoid a penalty of 1 night’s room and tax.
Please know that any hotel room booked outside the AMA negotiated block may not be eligible for the discounted rate. Those reservations may also have a different cancellation policy and will not be eligible for reimbursement in the case of event cancellation.
Travel
Air Travel:
Ottawa International Airport
1000 Airport Parkway Private
Ottawa, ON K1V 9B4, Canada
8.8 miles (14.2km) from The Westin Ottawa
Via Rail Canada:
https://www.viarail.ca/en/explore-our-destinations/stations/ontario/ottawa
O-Train Public Transportation:
https://plan.octranspo.com/plan
Private Transportation:
The Hotel does not provide shuttle service to the airport, but recommends Millennium Limousine Service for private luxury transportation.
Do you need a Visa?
Visit the Government of Canada immigration website to find out. We recommend you complete your Visa prior to purchasing flights.
Area Attractions, Events and Tourism
Visit Ottawa’s Tourism page for local events and attractions.
ADA
The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center at (800) AMA-1150. A member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.