From Grassroots to Government
You’re a changemaker. Meet the leaders who will accelerate your impact.
At AMA’s Marketing & Public Policy Conference, government, industry and academia converge to drive social change. Meet policymakers, government relations professionals and academics on the cutting edge of research as they share the newest and best in public policy theory and practice. Immerse yourself in groundbreaking discussions, connect with thought leaders and actively contribute to shaping sustainable solutions for today’s complex challenges.
While our attention is often on major headlines, significant social change and impactful policymaking begin at the local level. Grassroots movements, driven by consumers and companies, play a major role in shifting public sentiment and legislative action. Our attendees drive change in consumer protection, environmental responsibility and ethical advertising. Whether you impact policy or develop it, you’ll create connections that will make a lasting difference.
Pricing
Academic Professional
AMA Member
Early-Bird (Ends May 1): $589
Standard: $689
Non-Member
Early-Bird (Ends May 1): $759
Standard: $859
Doctoral Student
AMA Member
Early-Bird (Ends May 1): $369
Standard: $469
Non-Member
Early-Bird (Ends May 1): $459
Standard: $559
Industry Professional
AMA Member
Early-Bird (Ends May 1): $589
Standard: $689
Non-Member
Early-Bird (Ends May 1): $759
Standard: $859
Conference Topics
- Housing and urban development
- Community and social services
- Poverty, consumption adequacy, and self-reliance
- Gun violence, control and rights
- Mental health crises
- Sustainable energy, practices, and products
- Collaboration and tension in policy development at varying levels of government
- Policy connected with the United Nations’ 17 Sustainable Development Goals
- Polarization and radicalization of ideologies
- Civil rights, gender and race in the marketplace
- Substance abuse, opioids, vaping
- Healthcare, consumer rights and access to health services
- Neurodiverse consumers and the marketplace
- The risks and costs of using artificial intelligence
- Online and data privacy
Keynote Speakers
Stacey Anderson
Legal Policy Analyst, The Innocence Project
In her current role, Stacey is responsible for legal research to support advocacy campaigns across the country. Stacey graduated from Northeastern University in 2017 and Delaware Law School in 2020 and is barred in Pennsylvania and Virginia. Before joining the Innocence Project, she was a Marciano Legal Fellow with the Rape, Abuse, & Incest National Network (RAINN), where she did legal research and legislation drafting focused on sexual violence response, Title IX and constitutional law.
Marvin Anderson
Chief, Hanover, Virginia Fire Department;
Board of Directors, The Innocence Project
In December 2001, Marvin Anderson became the ninety-ninth person in the United States to be exonerated due to post-conviction DNA testing. He was only eighteen years old when he was convicted of robbery, sodomy, abduction and rape. Anderson was released on parole 15 years later, but it took another four years to be exonerated. Now, as Chief of the Hanover, Virginia Fire Department, he also sits on the Innocence Project’s Board of Directors.
Conference Program
View the full conference program to explore the array of impactful sessions happening at the 2024 event and join groundbreaking conversations such as:
- Working Together to Address Grand Challenges: Identifying Synergies Between Marketing & Public Policy Research and Sustainable Marketing Research: Work with scholars and practitioners across domains to pinpoint key sustainability gaps for societal well-being.
- The Role(s) of Markets and Government(s) in Public Policy: A Panel Discussion: Explore marketing’s role in fostering collaboration between markets and government for societal benefit.
- Addressing Social Problems: The Role(s) of Marketplace Citizenship: Investigate citizenship’s role in addressing social problems within marketing.
- Advocacy: Getting Your Research from ‘Interesting’ to Action: Justin Connor, Executive Director of The Center for Industry Self-Regulation and Vice President, BBB National Programs, will moderate a panel dedicated to a discussion on how to not only get your research in front of government agencies, but also get them to act on it..
- Brand Activism and Inclusivity: Examine how brands address societal issues, including diversity and inclusivity, impacting consumer perceptions and marketing strategies.
Updates to the conference program will be promptly reflected in Exordo.
Conference Co-Chairs
Courtney Azzari
University of North Florida
Sterling Bone
Utah State University
Meredith Thomas
Florida State University
AMA Event Policies
Eaton DC
1201 K Street NW
Washington, DC 20005
Phone: (202) 289-7600
Room Rate:
We’ve secured an AMA room block at a special rate of $279.00 single/double occupancy per night (excluding taxes and applicable fees which are currently 15.95%. Taxes and fees are subject to change).
To make reservations, Reserve online or call the Hotel at (844) 863-6144 and reference AMA 2024 Marketing and Public Policy.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available. The discount rate cut-off date is May 9, 2024.
Please know that any hotel room booked outside the AMA negotiated block may not be eligible for the discounted rate. Those reservations may also have a different cancellation policy and will not be eligible for reimbursement in the case of event cancellation.
Please view the Eaton Cultural Calendar and the Covid-19 Community Updates for more information.
Travel
Air Travel:
- IAD: Dulles International Airport (40-minute drive to the conference venue): 1 Saarinen Cir, Dulles, VA 20166
- DCA: Ronald Reagan (15-minute drive to the conference venue): 2401 Ronald Reagan Washington National Airport Access Rd, Arlington, VA 22202
- BWI: Baltimore/Washington International Thurgood Marshall Airport (60-minute drive to the conference venue): 7050 Friendship Rd, Baltimore, MD 21240
Metro Travel:
The stop nearest to the conference venue is McPherson Square Metrorail Station (7-minute walk from the conference venue): 1400 I St NW, Washington, DC 20005
Area Attractions, Events and Tourism
Please explore Destination DC for destination information:
ADA
The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center at (800) AMA-1150. A member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.
