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Marketing Research SIG

Marketing Research SIG

About
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The Marketing Research SIG serves members who have a special interest in the academic study of the field of marketing research. We welcome any AMA member with teaching and/or research responsibilities in marketing research, or just an interest in marketing research to join us. 

Awards
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Donald R. Lehmann Award

The Marketing Research SIG of the American Marketing Association established the Don Lehmann Award in 1997, which honors the Best Dissertation-based article recently published in the Journal of Marketing or Journal of Marketing Research.

Previous Winners

2020 – Christian Hughes, Vanitha Swaminathan, and Gillian Brooks
2020 – Xuan Liu, Savannah W. Shi, Thales Teixeira, and Michel Wedel
2019 (co-winner) – Courtney Paulson, Lan Luo, and Gareth M. James 
2019 (co-winner) – Amalesh Sharma, Alok R. Saboo, and V. Kumar
2018 – Daniel M. McCarthy, Peter S. Fader, and Bruce G.S. Hardie
2017 – Sarang Sunder, V. Kumar, and Yi Zhao
2016 – V. Kumar, Xi (Alan) Zhang, Anita Luo
2016 – Valeria Stourm, Eric T. Bradlow, Peter S. Fader 
2015 – Seshadri Tirunillai, Gerard J. Tellis 
2014 – Anita Luo, V. Kumar 
2013 – Sanjay Puligadda, Bill Ross, Rajdeep Grewal 
2013 – Oliver Rutz, Randy Bucklin 
2012 – Andrew Stephen, Oliver Toubia 
2011 – Michael Trusov, Anand Bodapati, Randy Bucklin 
2010 – Andrew Petersen, V. Kumar 
2009 – Lan Luo, P.K. Kannan, Brian Ratchford 
2008 – Joseph Pancras, K. Sudhir 
2007 – Debora V. Thompson, Rebecca Hamilton, Roland Rust 
2005 – Rajkumar Venkatesan, V. Kumar 
2004 – Peter Verhoef 
2003 – Kay Lemon, Tiffany White, Russ Winer 
2002 – Vanitha Swaminathan, Richard Fox, Srinivas Reddy 
2001 – Werner Reinartz, V. Kumar 
2001 – Sanjeev Varki, Bruce Cooil, Roland Rust 
2000 – Venkatesh Shankar, Greg Carpenter, Lakshman Krishnaurthi 
1999 – K. Sivakumar, S.P. Raj 
1998 – Adam Finn, Ujwal Kayande 
1997 – V. Seenu Srinivasan, Chan Su Park

Gil Churchill Award

The Marketing Research SIG of the American Marketing Association established the Gil Churchill Award for Lifetime Achievement in Marketing Research in 1996, which honors Dr. Gilbert A. Churchill, Emeritus Professor of Marketing at the University of Wisconsin – Madison.

Previous Winners

2020 – Josh Eliashberg, Wharton School of the University of Pennsylvania
2019 – Gerard J. Tellis, University of Southern California
2018 – Steven M. Shugan, University of Florida
2017 – Vithala R. Rao, Cornell University 
2016 – Pradeep K. Chintagunta, University of Chicago 
2015 – J.B. Steenkamp, University of North Carolina 
2014 – Joel Huber, Duke University 
2013 – A. Parasuraman, University of Miami 
2012 – Gary Lilien, Pennsylvania State University 
2011 – John R. Hauser, Massachusetts Institute of Technology 
2010 – Robert Leone, Texas Christian University 
2009 – V. Kumar, Georgia State University 
2008 – Michel Wedel, University of Maryland 
2007 – Dominique Hanssens, University of California, Los Angeles 
2005 – Don Lehmann, Columbia University 
2004 – J. Paul Peter, University of Wisconsin 
2003 – Richard P. Bagozzi, Rice University 
2002 – Frank Bass, University of Texas, Dallas 
2001 – Donald Morrison, University of California, Los Angelas 
2000 – Roland Rust, Vanderbilt University 
1999 – Vijay Mahajan, University of Texas, Austin 
1998 – V. Seenu Srinivasan, Stanford University 
1997 – Bill Perreault, University of North Carolina 
1996 – Paul Green, University of Pennsylvania

Leadership
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Marketing Research Chair
Praveen Kopalle
Dartmouth University
Praveen.K.Kopalle@tuck.dartmouth.edu​​

Marketing Research Chair Elect
P. K. Kannan
University of Maryland
pkannan@rhsmith.umd.edu