New York photographer Peter Hurley is a headshot honcho. In addition to capturing mesmerizing images of celebrities such as Chris Matthews, Sofía Vergara and Mikhail Baryshnikov, he’s also authoredThe Headshot: The Secrets to Creating Amazing Headshot Portraits and launched the Headshot Crew, a coaching platform and referral engine that encompasses a global network of photographers nearly 14,000-strong. Marketing News recruited Hurley to give us the lowdown on capturing our good sides.
Q: Why do professionals need a set of headshots?
A: In this day and age, we have this digital identity. It’s like your calling card. Business cards are out, headshots are in. It puts a face with a name. Companies and personal brands are starting to get that. Anybody that is entrepreneurial needs a headshot, even if it’s just going to sit on LinkedIn. LinkedIn profiles without headshots look ridiculous.
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Zach Brooke is a former AMA staff writer turned freelance journalist. His work has been featured in Chicago magazine, Milwaukee Magazine, A.V. Club and VICE, among others. Follow him on Twitter @Zach_Brooke.