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Why Marketers Have a Stake in Staunching Cybercrime

Sarah Steimer

The Methbot shook up marketers who once believed they were unaffected by cybercrime. Experts say  industry-wide transparency and education can defeat the attackers

Marketers had a rude awakening to the effects of cyberattacks at the end of 2016 with the discovery of Russian hacking operation Methbot.

The fraudulent activity had been costing them between $3 million and $5 million per day at its peak, unbeknownst to them. 

The attack strayed from better-known threats, malware and identity fraud. It’s likely to cause a fundamental shift in how marketers consider their role in preventing such losses. It will also probably change how they interact with their IT departments, according to Marie Hattar, CMO at Ixia.

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Sarah Steimer

Sarah Steimer is a staff writer for the AMA's magazines and e-newsletters. She may be reached at ssteimer@ama.org or on Twitter at @sarah_steimer.