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What Skills Are Recruiters Looking for in Marketers?

American Marketing Association

Melinda (Holm) Peterson, founder of Melinda Holm and Associates, a Chicago-based marketing and advertising recruiting firm, has more than 18 years of experience in recruiting for marketing and advertising. She began her career in New York, working on the client side in direct marketing, as well as media planning and buying. In 1990, she moved to Chicago and joined Eicoff ​as a media planner and buyer, and then became a recruiter for Ad Pros/Ad Temps, a Chicago-based advertising recruitment firm, in 1995. In 1999, she launched Melinda Holm & Associates, whose clients include sales and marketing agencies across the U.S.

Marketing News caught up with Peterson to discuss her recruiting experience and the skills today’s marketers need to take their careers to the next level.


Q: How did your experience in direct marketing and media planning and buying help you transition into a recruiting role, and, eventually, to starting your own recruiting firm?


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