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What It Takes to Market a Celebrity Brand

Zach Brooke

Behind the business of banking on big-name clothing brands

Celebrities are subjected to a lot of scrutiny over what they wear.

It only seems right that some would want to construct their own outfits. Much like the entertainment industry itself, celebrity fashion is rife with redux, done over and over again. 

Granted, image licensing is a natural extension of being well-known. It might be harder to find half a dozen famous people who haven’t endorsed anything than lose a round of “Six Degrees of Kevin Bacon.” But clothing lines stand alone among product categories as magnets of celebrity investment.

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Zach Brooke

Zach Brooke is a former AMA staff writer turned freelance journalist. His work has been featured in Chicago magazine, Milwaukee Magazine, A.V. Club and VICE, among others. Follow him on Twitter @Zach_Brooke.