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Understanding the Psychology of Website Visitor Intent

Understanding the Psychology of Website Visitor Intent

Andy Crestodina

Every search query indicates visitor intent. Here’s how to optimize your website and your search engine marketing to serve the right nurturing or conversion pages to your site visitors.​​​

Ever since I had an epiphany about website visitors, I’ve thought differently about web content.​​

I had been reading some research about search engine use and searcher intent that connected two dots for me and added clarity to hundreds of marketing decisions I’ve made since.

The research, a scholarly article by three Pennsylvania State University researchers, broke down three types of key phrases visitors use in search engines: informational, transactional and navigational.


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Andy Crestodina is the co-founder and CMO of Orbit Media. He’s an international keynote speaker and the author of Content Chemistry: The Illustrated Guide to Content Marketing.