Skip to Content Skip to Footer
The Drunk Shopping Economy Could Be Worth Billions

The Drunk Shopping Economy Could Be Worth Billions

Hal Conick

man using phone in bed

According to a survey by The Hustle, 79% of people have made at least one drunk purchase. Marketers should be familiar, as the survey found that 86% of marketers have made a drunk purchase.

Consumers who shop online drunk may be worth $45 billion in revenue per year, according to a survey of 2,000 alcohol-consuming Americans by The Hustle.

According to the survey—titled “The 2019 Drunk Shopping Census”—the average drunk shopper spends $444 and tends to spend on clothing and shoes on Amazon (the platform of choice for 85% of all drunk shoppers surveyed). The Hustle reports that 79% of people it surveyed have made at least one drunk purchase.

The Hustle says that 80% of women shop drunk compared with 78% of men. Millennials also drunk shop more than baby boomers by 13%.


Forbes and Statista put together an infographic of states that spend the most on drunk shopping.

The most likely professions to drunk shop are sports (94%), transport (92%), oil and energy (91%), recruiting (87%) and marketing (85%).

The least likely drunk-shopping professions are writing (60%), art (64%), education (68%), computer engineering (68%) and retail (70%).

Online shops are already using drunk shoppers to their advantage, according to The Hustle, as many post late-night flash sales. The Hustle cites a quote from Gilt Groupe in The New York Times in 2011: “Post-bar, inhibitions can be impacted, and that can cause … healthy impulse buying.”

Hal Conick is a freelance writer for the AMA’s magazines and e-newsletters. He can be reached at or on Twitter at @HalConick.