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The 4 Marketing Tactics to Stop Using in 2019

Pam Neely

​Most marketers have a long list of new things they want to try in 2019, but everyone has a limit. Here’s what top marketers say they’ll stop doing in 2019.​​

Marketers tend to focus on more: More leads, more content, more website traffic, more engagement. We have to adapt quickly as digital marketing evolves, but there comes a point where you give up certain tactics. You aren’t still doing fax marketing, are you?

Rather than add to your ever-lengthening to-do list for 2019, I created a list of what your fellow marketers plan to stop doing or to do less of this year. The answers come from about 40 marketers who responded to an informal poll in late December 2018. B2B marketers made up more than half of the respondents. 

The answers below are ranked in order of how often specific tactics were mentioned. Remember that what has stopped working for one person might just be ramping up for another. But some of these suggestions might be right for your marketing strategy, too. Who couldn’t use one less thing to do?

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Pam Neely

Pam Neely has been in digital marketing for 20 years. She’s a serial entrepreneur and content marketing enthusiast with a background in publishing and journalism, receiving a New York Press Award and a Hermes Creative Award for blogging. She has a master’s degree in direct and interactive marketing from New York University.