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Tech Start-up Uses Marketing to Cut a Month from Talent Search

Hal Conick

Goal

The San Francisco Bay Area is extremely competitive when it comes to finding talent, especially in technology. The region is home to a bevy of forward-thinking companies, a cursory glance at which reads like the who’s-who of modern American business: Facebook, Google, Lyft, Uber, Twitter, Airbnb, GoPro, Cisco, Salesforce.com. The list goes on. 

The Mercury News reported in January that the number of jobs grew by 2.7% in 2016 in the Bay Area. The unemployment rate in the San Francisco-San Mateo area is 3%, the lowest it has been since April 2000. While this ground is fertile for employees, the basic economic law of supply and demand has made filling roles—especially those relating to technology—quite tricky for employers, especially lesser-known start-ups.

This is the atmosphere with which Lindsey Dal Porto had to recruit a software engineer to 1-Page, a San Francisco-based start-up that markets software products to HR departments. 

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Hal Conick is a freelance writer for the AMA’s magazines and e-newsletters. He can be reached at halconick@gmail.com or on Twitter at @HalConick.