Skip to Content Skip to Footer
Social Connectivity: the New Currency for Brands

Social Connectivity: the New Currency for Brands

J. Walker Smith

Forward-looking brands can get ahead by transacting in the economy of the future: social connections.

There is a consensus among pundits of all stripes that the U.S. is falling apart at the seams. It is said that the country is more divided, more polarized, more fragmented, more disconnected than ever.

This is wrong.

In fact, America has never been more connected than it is today. People are more networked, more engaged, more joined up. The trend is more, not less, connection; more, not less, unification; more, not fewer, social ties.

Advertisement

Login to view this page. You may create a free account from the login page after clicking "login".

J. Walker Smith is chief knowledge officer for brand and marketing at Kantar Consulting and co-author of four books, including Rocking the Ages. Follow him on Twitter at @jwalkersmith.​

The owner of this website has made a commitment to accessibility and inclusion, please report any problems that you encounter using the contact form on this website. This site uses the WP ADA Compliance Check plugin to enhance accessibility.