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Marketers, Tell Us How You Feel

Julian Zeng

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How optimistic are you on the state of the U.S. economy in 2020? Participate in our latest Marketers’ Confidence Index survey to let us know.

The findings from the Marketers’ Confidence Index, a biannual survey released by the American Marketing Association, in partnership with Kantar, measures the degree of optimism on the state of the economy that U.S. marketers are expressing through their organizational spending and growth.

Please participate in our short survey to help us understand how marketers view the current business climate and the role of marketing. This survey (link below) will take approximately five minutes and your individual responses will remain confidential.

Take the Marketers’ Confidence Index survey

The latest Marketers’ Confidence Index report showed virtually no changes over the previous six months. Released in July 2019, the MCI demonstrated a generally positive outlook among the 207 respondents, registering a score of 121. In that survey’s results, revenue growth continued to improve, with 11% of respondents claiming better performance as compared to their competitors. Developments such as marketing automation via AI, targeted metrics and expanding digital marketing possibilities were all cited in the industry’s changing landscape, which is expected to carry into 2020.

Photo by Devon Janse van Rensburg on Unsplash.

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Julian Zeng is assistant managing editor at the American Marketing Association. He may be reached at jzeng@ama.org.