The fourth iteration of Phil Kotler’s landmark work emphasizes the convergence of new and traditional marketing to lead consumers to brand advocacy.
Social media is revolutionizing the marketing world. Digital marketing and technology are transforming the way we do business.
Is anyone providing an assessment of the changes marketers face and a roadmap or set of frameworks and guiding principles for addressing the transformation that’s occurring in marketing?
Marketing 4.0 Moving from Traditional to Digital is the guide that marketers should read.