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Kotler Marketing 4.0

Kotler's 'Marketing 4.0' Argues the Marketplace Has Changed, and the Customer Is In Charge

Michael Krauss

Kotler Marketing 4.0

The fourth iteration of Phil Kotler’s landmark work emphasizes the convergence of new and traditional marketing to lead consumers to brand advocacy.

Social media is revolutionizing the marketing world. Digital marketing and technology are transforming the way we do business.

Is anyone providing an assessment of the changes marketers face and a roadmap or set of frameworks and guiding principles for addressing the transformation that’s occurring in marketing?

Marketing 4.0 Moving from Traditional to Digital is the guide that marketers should read.


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Michael Krauss is president of Market Strategy Group based in Chicago.