Skip to Content Skip to Footer
Funding the Future of Free Knowledge

Funding the Future of Free Knowledge

Zach Brooke

book collage

The Wikimedia Foundation is the parent nonprofit of online encyclopedia Wikipedia and 12 other free knowledge projects. 

As the overseer of the fifth-most-visited website in the world, the temptation to allow advertisements must, at times, be enormous. Yet, the refusal to permit outside advertisements is a fundamental component of the foundation’s culture, which means money must be made elsewhere to keep the lights on.  

Advertisement

Heading up the foundation’s media and PR effort is communications director Juliet Barbara. She spoke to Marketing News about the mechanics of her organization’s increasingly successful fundraising efforts.

Advertisement

Login to view this page. You may create a free account from the login page after clicking "login".

Zach Brooke is a former AMA staff writer turned freelance journalist. His work has been featured in Chicago magazine, Milwaukee Magazine, A.V. Club and VICE, among others. Follow him on Twitter @Zach_Brooke.

The owner of this website has made a commitment to accessibility and inclusion, please report any problems that you encounter using the contact form on this website. This site uses the WP ADA Compliance Check plugin to enhance accessibility.