The Wikimedia Foundation is the parent nonprofit of online encyclopedia Wikipedia and 12 other free knowledge projects.
As the overseer of the fifth-most-visited website in the world, the temptation to allow advertisements must, at times, be enormous. Yet, the refusal to permit outside advertisements is a fundamental component of the foundation’s culture, which means money must be made elsewhere to keep the lights on.
Heading up the foundation’s media and PR effort is communications director Juliet Barbara. She spoke to Marketing News about the mechanics of her organization’s increasingly successful fundraising efforts.