Many people vow to improve their health in the early months of a new year, which health systems can capitalize on by engaging current and prospective patients in a meaningful way.
In order to drive patient engagement, marketing teams should strategically plan, execute and measure digital health and wellness campaigns.
End-to-end campaign planning helps ensure the success of such “get healthy” marketing efforts—that they will reach the optimal consumers and effectively encourage action. Campaign planning involves defining audiences, selecting campaign types and deployment channels — think organic search, paid search, email, social, display and more—and determining calls to action.
Let’s take a closer look at campaign planning tactics that drive success.