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Dream Less, Do More: 2019 Marketing Predictions

Sarah Steimer

We’re closing the book on a decade ​marked by digital marketing trends, influencers and AI. This final year of the 2010s means less dreaming and more implementing.

OPPORTUNITY

Knowledge-building

The largest percent change (8% increase) in marketing knowledge investments in the prior 12 months was in developing new marketing knowledge and capabilities.

RISK

Not sharing the knowledge across teams

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Sarah Steimer is a staff writer for the AMA's magazines and e-newsletters. She may be reached at ssteimer@ama.org or on Twitter at @sarah_steimer.