fbpx
Skip to Content Skip to Footer

Dream Less, Do More: 2019 Marketing Predictions

Sarah Steimer

We’re closing the book on a decade ​marked by digital marketing trends, influencers and AI. This final year of the 2010s means less dreaming and more implementing.

OPPORTUNITY

Knowledge-building

The largest percent change (8% increase) in marketing knowledge investments in the prior 12 months was in developing new marketing knowledge and capabilities.

RISK

Not sharing the knowledge across teams

Advertisement

Want to view this content?

Create a free ama.org account to view this content. This type of account gives you limited access to select AMA content.

Sarah Steimer is managing editor of Marketing News. She may be reached at ssteimer@ama.org or on Twitter at @sarah_steimer.