To say Epsilon is a premier agency is an understatement. Among the world’s leading marketing agencies, Irving, Texas-based Epsilon handles 70 billion digital interactions per day in display, delivers more than 50 billion e-mail messages a year and is responsible for helping 15 of the top 2 0 global brands identify their customers. In 2015, the company tapped then-company president Andy Frawley as its new CEO.
Now on his second tour of duty with the company, Frawley’s tech roots run deep. He’s written extensively on growing customer experience and engagement in his 2014 book Igniting Customer Connections. Since taking the helm at Epsilon, Frawley has focused on steering the company toward becoming a global marketing powerhouse by tapping into the deep data it’s gathered for brands. While most of Madison Avenue talks a big game about building out their data components, Epsilon has done it, and is now reaping the rewards for its clients.
Q. You have an impressive marketing pedigree. How did you get there?