Prove your readiness for the dynamic world of marketing with an industry-recognized certification. As a leader in marketing education and research, the American Marketing Association (AMA) offers premier certifications for marketing professionals.
In partnership with DECA, AMA provides students with engaging learning resources and a clear approach to earning a credential aligned to DECA’s marketing pathway and competitive events program. The AMA Associate in Marketing Management Certificate validates the marketing skills DECA students possess, signaling to colleges and employers that they’re prepared for what’s next.
The AMA Associate in Marketing Management Certificate tests students’ understanding of foundational marketing topics, including market research, strategic planning, and the marketing mix.
- Ethical marketing
- Value propositions
- Product differentiation
- Market research
Contact your chapter advisor for more information or to determine eligibility.
Who Should Apply:
This credential is available to DECA members who earn a score of 70% or higher on the DECA Marketing Cluster Exam at the state or international level. If you’ve built marketing knowledge through DECA coursework, competitive events, and applied learning, this is an opportunity to turn that achievement into an industry-recognized credential.
What You’ll Earn:
By earning the AMA Associate in Marketing Management Certificate, DECA members demonstrate their ability to apply key marketing concepts in real-world scenarios, giving them a competitive edge in the job market. DECA members receive both a certificate and a digital badge that can be shared with colleges, employers, and scholarship committees and placed on social media profiles.
About Our Learning Partner
The American Marketing Association (AMA) has been shaping the marketing industry and driving innovation since 1937. Recognized globally, it fosters insightful discussions that lead to improved marketing outcomes. As a vital community for marketing professionals, the AMA provides a modern, intellectual approach to building effective marketing strategies. It remains an essential hub for marketers seeking knowledge, collaboration, and growth.
DECA prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management in high schools and colleges around the globe.
The DECA experience starts in the classroom where students learn business concepts in preparation for college and careers. DECA brings the classroom to life by empowering the teacher-advisor to make learning relevant with educational programs that integrate into classroom instruction, apply learning, connect to business and promote competition.
DECA Inc. is a 501(c)(3) not-for-profit Career and Technical Student Organization with nearly 300,000 members in nearly all 50 United States, Canada, Puerto Rico and Germany. The United States Congress, the United States Department of Education, and state, district and international departments of education authorize DECA’s programs.