Off-Page SEO Fundamentals
Most marketers focus their SEO activities on keywords, content and on-page optimization. However, that only accounts for 50% of what contributes to SEO. This fundamentals course explores the other half of SEO: off-page optimization. You’ll learn about backlinks, social SEO, digital PR, link building, and how overall brand reputation contributes to maintaining and growing results.
Course Outline
1.Meet the Instructor
2.On-Page vs. Off-Page SEO
3.SEO and Off-Page 101
4.SEO Fundamentals
5.Keyword Research
6.Prepping for Off-Page
7.Expertise, Authoritativeness and Trustworthiness
8.Introduction to Backlinking Techniques
9.Internal Linking
10.Analyze Your Backlinks
11.Analyze Competitor Backlinks
12.Create Content that Gets Links
13.Work with Influencers
14.Reclaim Brand Mentions
15.Help a Reporter Out (HARO)
16.Outreach with a Linkable Asset
17.Digital PR
18.Be Findable
19.Social Media & SEO
20.What's Next?