Data-Driven Decision-Making for Marketers

Businesses and articles regularly discuss making data-driven decisions or using data for “actionable insights”. The words “business intelligence” and “analytics” are in our everyday vernacular, but honestly, there are a million definitions of what this can be and how it’s done. This course will sift through the buzzwords and identify the most important aspects of data, how to visualize that data and how to interpret those visualizations in a strategic direction that will help your organization. This introductory discussion will help guide you toward the next steps in making your organization “data-driven”.