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Artificial Intelligence for Marketing Professionals

Artificial Intelligence for Marketing Professionals

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Not Enrolled
Price
Member: $99.00
Non-Member: $129.00
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Overview
Course

Artificial Intelligence for Marketing Professionals explores how artificial intelligence (AI) has become instrumental and ubiquitous in the field of marketing. This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Marketing professionals will learn the impact of AI systems and tools on the workplace and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization. The course also delves into the benefits, challenges, and ethical issues that arise from utilizing AI programs.

Estimated time to complete: 3 hours

This course includes an “Ask the Expert” feature. You can use this feature to submit questions about course content. A subject matter expert will provide guidance or point you to additional resources for the topics you’re studying. Questions are answered as quickly as possible and usually within 24 hours.

Course Outline

1.Artificial Intelligence for Marketing Professionals
Current Status
Not Enrolled
Price
Member: $99.00
Non-Member: $129.00
Get Started