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Journal of Product Innovation Management, 33(3)
Econometrica, 84(2)
Harvard Business Review, 2016(April)
International Journal of Research in Marketing, 33(1)
Journal of Computer-Mediated Communication, 21(2)
Journal of Consumer Marketing, 33(2)
Journal of Consumer Psychology, 26(2)
Journal of Marketing Theory and Practice, 24(2)
Journal of Promotion Management, 22(2)
Journal of Retailing and Consumer Services, 30
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