From the Editor
–Shintaro Okazaki [Publisher]

Editor’s Choice: The Future of Advertising

The Future of Advertising or Whatever We’re Going to Call It
–Don Schultz [Publisher] [Google Scholar]

Unlocking the Power of Integrated Marketing Communications: How Integrated Is Your IMC Program?
–Kevin Lane Keller [Publisher] [Google Scholar]

Conceptualizing the Evolution and Future of Advertising
–V. Kumar & Shaphali Gupta [Publisher] [Google Scholar]

Mistaken Inferences from Advertising Conversations: A Modest Research Agenda
–Gita Venkataramani Johar [Publisher] [Google Scholar]

Living in Media and the Future of Advertising
–Mark Deuze [Publisher] [Google Scholar]

New Definition of Advertising

If Advertising Won’t Die, What Will It Be? Toward a Working Definition of Advertising
–Micael Dahlen & Sara Rosengren [Publisher] [Google Scholar]

Comment: Is Advertising a Zombie?
–Roland T. Rust [Publisher] [Google Scholar]

Comment: Speculations of the Future of Advertising Redux
–David W. Stewart [Publisher] [Google Scholar]

Comment: Advertising’s Domain and Definition
–Russell N. Laczniak [Publisher] [Google Scholar]

Comment: Advertising, Communication, and Brands
–Martin Eisend [Publisher] [Google Scholar]

Comment: Advertising Won’t Die, But Defining It Will Continue to be Challenging
–Jisu Huh [Publisher] [Google Scholar]

Reply to the Comments on “If Advertising Won’t Die, What Will It Be? Toward a Working Definition of Advertising”
–Micael Dahlen & Sara Rosengren [Publisher] [Google Scholar]

---