Chief Sales Officers’ Minds
The Big Questions on Chief Sales Officers’ Minds, A position document from the Reynolds and Reynolds Sales Leadership Institute
resourcesArchive
Type: Resources
Rebranding at Quaker Oats
Joseph Miller, Mike Stanko and Mariam Diallo have written a case study around the Aunt Jemima brand
resourcesTCR Digital Outreach
The Transformative Consumer Research community has launched a new digital outreach program
resourcesLINKS Global SCM Competition
Student assignment and competition, Oct-Nov 2020; Signup deadline 22 Sep
resourcesReal-World Negotiations
Two new large datasets on real-world negotiations, freely available for research
resourcesJM Webinars
Journal of Marketing Zoom webinars on Writing an Outstanding Review; 22, 29 Apr 2020
resourcesResources for Teaching Crisis Management
Dan Laufer offers a video and other resources on crisis contagion
resources